Introduction to Marketing Management (Webinar)

Introduction to Marketing Management

About the Webinar

Overview

In this very competitive world, marketing management is vital and provides numerous benefits to organizations. It is responsible for choosing the right target market, studying consumer preferences, building and managing the brand, reaching out and growing the customer, increasing revenue, assessing competitiveness, and many more.

To be an effective marketing leader, it also requires numerous sets of skills like analyzing information, planning, identifying, executing, and evaluating the marketing strategy of an organization.

This training will provide a strong foundation by learning about what marketing management is, the benefits of marketing management, different activities and process involved on how be an effective marketing leader.

Objectives

At the end of this training, participants will be able to:

● learn about the importance and benefits of marketing management.
● study the marketing leader’s skills like analyzing, planning, identifying, executing, and evaluating the marketing strategy of an organization.
● learn the different activities, process involved in marketing management, and competitor’s analysis.

Who Should Participate

● Managers
● Supervisors
● Team Leaders
● Business Owners
● Employees interested to learn about marketing management

Key Topics

I. Fundamentals: Definitions and Importance

II. Evolution, Eras, and Historical Background of Marketing

● The Production Era
● The Sales Era
● The Marketing Era
● The Relationship Era
● The Digital Era

III. Competitor’s Analysis using the Competitive Profile Matrix

IV. The Marketing Management Process

● Conduct Market Research
● Develop a Strategy
● Growing the Customer
● Monitor and Feedback
● Optimize

V. Components of Modern Marketing and Marketing Campaigns

Schedule: Click to view BusinessCoach Seminar Schedule »

Duration

3 hours (via ZOOM)

Requirements

• Mobile phone, tablet, computer, or laptop
• Download free ZOOM app
• Internet connection
• Good audio connection

Registration Details

Webinar Fee

Php 1,750.00 per participant (inclusive of e-Handouts and e-Certificate) to be paid at least 3 banking days before the event

Reservation

Please call to register, or you may download our registration form. Kindly fill-out and send to us through fax (8727.88.60) or email. You will receive a confirmation within 48 hours.

Mode of Payment

Deposit/Transfer cash payment to Banco de Oro:

• Savings Account Name: BUSINESSCOACH, INC.
• Savings Account Number: 00235-003-71-22

Kindly email deposit slip or screen capture of payment details (indicate name of participant and seminar title) to confirm reservation.

Note

Schedule may change without prior notice. Please call to confirm. BusinessCoach, Inc. is not liable for any expense incurred by seminar registrant resulting from cancellation of any of its events.

Contact Details

Contact Numbers

Please call (632) 8727.88.60, (632) 8727.56.28, (632) 8569.78.84 or (632) 8569.46.90 or call/text mobile numbers 0915.205.0133 / 0908.342.3162 / 0926.622.0768 / 0933.584.7266

Inquiries

For other inquiries, you may also leave a message in our contact form »